Decision support for trusted brands
4th Party enables trusted brands to help their customers, audience or membership buy complex and expensive household products better, together.
We help our partners increase engagement and retention, enable new revenues, and unlock new customer value.
We're developing trusted, 'next generation' decision support experiences based on ease of use, transparency and privacy support to help householders make sense of complex and expensive household product categories such as energy, insurance, Internet, home loans and more.
Our white label decision support platform for energy, Grouply.co enables brands to help their customers compare all publicly available energy products from every energy retailer in Australia.
Why decision support matters
"As decision support establishes itself as a consumer service in its own right, brands that fail to enter this market will be disintermediated by those that do."
- McKinsey & Company
Comparing and buying many types of household products and services can be painful and mistakes can be very costly. With so many retailers and products to choose from, many with complex pricing and options, it can be difficult to make decisions and find the right products.
The popularity of online comparison services presents a massive opportunity for trusted brands with scale and reach. However ‘first generation’ commercial comparison services are often poor consumer experiences, with low regard for user privacy, limited and incomplete product coverage, and recommendations that can be unclear, incomplete or not in the consumers best interest.
Trusted brands have an opportunity to address these issues to enhance their brand, drive engagement into new household product and service categories, and enable new value for their customers, audience or membership.