4th Party build household decision support services for trusted brands.
Our technology and proprietary pricing analytics enables brands to offer trusted, easy to use, privacy-enabled tools to help their customers, audience or membership buy complex household products better, together.
Our name, '4th Party', was inspired by the seminal work on the coming consumer intention economy by Doc Searls, When Customers Take Charge.
4th Party work with leading banking & finance, membership organisation, retail insurance and online services companies to help them extend their brands to offer new online service propositions and customer value.
Founded in 2015, the 4th Party team have decades of experience designing, developing, and operating innovative online products and associated business models.
4th Party are based in Richmond, Melbourne and are backed by Macquarie Bank.